Skyrocket Your Sales: The Revolutionary Guide to Webinar Engagement & Profit

Unlock the secrets of webinar mastery: simple, proven strategies for boosting engagement and driving sales
Austin Homolka
January 10, 2024

Webinars are a great way to turn leads into engaged leads. They’re also a great long term investment because once you have a webinar (fancy word for presentation over the web), you convert it into an automated webinar that runs 24/7.


There are a few things we need to know when it comes to building a webinar funnel.


  1. How to build an opt-in page
  2. How to drive traffic to your opt-in page
  3. How to do the webinar
  4. How to automate the webinar


The Opt-in Page

When it comes to building an opt-in page, you can keep it simple. All you need is:


  • A headline
  • Time, date, and location of the webinar
  • A few sentences providing details about what they’ll get
  • A form to collect lead info


You can run split tests to see which version of your page outperforms the other. Oneplace has a funnel builder and if you’re using it, then it has split testing built-in. Other popular funnel builders can do the same thing too.


When people opt-in for the webinar, you can set up automations to text and email them the event details (and remind them to show up).


People have a hard time remembering to show up. So it’s a good idea to follow up (Usually a lot more than you think you should lol).


Driving Traffic

Now that we have an opt-in page set and ready to go, we need to drive traffic to the optin page. Traffic is essential people. Think of a retail store and the people that go inside it to see what they have to offer.


You can get traffic from pretty much anywhere. You can test and see what works best for you. Here’s a few places to get you started:


  • Posting on social media
  • Running paid ads
  • Email marketing
  • Cold calling
  • Physical mail
  • Podcast shout outs
  • Referrals
  • Etc


You can get really creative with this too. Sometimes the most creative ideas work the best because no one else is doing them.


Doing the Webinar

Ok great, so up to this point we created an optin page, drove traffic to it, and now have some registered guests.. “Now, what do I say on the webinar?!?!”


This is Russel Brunson’s “Perfect Webinar Script” You can read more about it in his book Dotcom Secrets.


Let’s walk through each of the building blocks now.



You’ll want to jump onto the webinar about 10 minutes early. As people are coming on, be sure to greet them and let them know that you’ll be getting started in the next few minutes. You can also go over any house rules or anything else you want to cover before the webinar. Russell says it’s important to keep talking and to not let there be any awkward silence.


Once you officially start the webinar, you’ll want to make a big bold promise to the viewer. “Today I’m going to show you how to ____ without ____.)


Then, you’ll want to hook them to the end. “I’ll be giving away ______ to everyone that hangs with me until the end.”


Before you dive into the core part of your presentation, command attention by asking people to silence their phones, close out of other open tabs, and grab a pen/paper for note taking.


Once that’s done, it’s time to qualify yourself and explain why the audience should listen to what you have to say.


And to get the viewers excited, you can talk about what life is like when they accomplish ____. Russell calls this future pacing. “Imagine what it would like to wake up and ____.”


The intro section should take about 5 minutes.



The idea behind the content section, is that if we can get the viewer to believe in 1 core concept that you are presenting… Then they will likely move forward with your offer. The entire presentation is leading the viewer back to believing in 1 core concept (the big domino).


It's important to know that we are not going into full-on "teaching mode." We are explaining high-level concepts, and illustrating them with stories (very important).


Secret #1, #2, and #3


You can call them, secrets, discoveries, findings, or just about anything you want. The idea is that we are leading the viewer back to our one core idea by eliminating disbeliefs. Each secret is designed to remove a specific disbelief. You use stories to paint the picture.


  1. The vehicle itself (the vehicle doesn't work)
  2. Internal disbelief (I can't do it)
  3. External disbelief (Someone/thing will stop me)


The first secret is designed to prove that the vehicle itself that you're talking about in the presentation works.


The second secret removes internal limiting beliefs — “I can’t doing it because always fail at stuff like this.”


The last secret removes external limiting beliefs — “Someone/thing will get in the way of my success.”


Stack and Close


If you did the last part, well, then the audience should be ready to close (yay). Russell is notorious for his offer stack. He first transitions to the close by saying " let me ask you a question…" He asks the audience for permission to pitch them. Once he has permission, then he talks about the offer.


He goes through each slide explaining one item that they’ll be getting and the total value. As he moves through each slide, the total value becomes greater and greater. Then he presents that total combined value (usually a big number).


Then he goes through a few slides saying, “If all this did was help you accomplish ____, would it be worth it?”


And once he’s done with that, he says “I’m not going to charge you ___(the total value / really big number). Instead, you’re going to get all of this for ___ (much lower price). Then he presents some type of link where they can go and optin or purchase the offer.


He’ll then stay on the presentation for about 30 minutes and answer pre-determined questions. He personally doesn't take live questions, just prebuilt ones that he knows they have.


He reviews the footage / chat section of the webinar to see if there were any missed questions. If there were, he adds them into the Q&A part for the next webinar.


Automating the Webinar

The first webinar you do is never the best. So just do it and get it over with! (haha)


For this reason, it’s important to do a lot of webinars live. It allows you to get feedback in real time and tweak your presentation until it’s just about perfect.


Russell recommends you perfect the webinar before automating it (really important).


People tend to record a webinar once and then try to automate it. That rarely works because you are essentially skipping the most important phase -- the testing phase.


What type of webinar funnel are you going to build this year?

Free Training: How We Turned 1 Cold Email into 10 Transactions & About $200K in Commission
Free Training: How We Turned 1 Cold Email into 10 Transactions & About $200K in Commission

Learn how cold email can help you get more clients today.

View training.

It's Time. Let's Hit the Next Level.

Book a discovery call today.